Sarah Strohbusch
About Sarah Strohbusch
Sarah Strohbusch is the Director of Direct to Consumer Digital Business Development at Kohl's, with a background in digital strategy and supply chain management.
Current Position at Kohl's
Sarah Strohbusch currently works at Kohl's as the Director of Direct to Consumer Digital Business Development. She has been in this position since 2023 and operates in a hybrid role. In this capacity, she is responsible for spearheading digital business development efforts aimed at enhancing the consumer's online shopping experience.
Previous Roles at Kohl's
Sarah Strohbusch held two notable positions at Kohl's before her current role. In 2023, she served as the Senior Manager of Digital Strategy for three months in a hybrid environment. From 2020 to 2022, she was the Senior Manager for Omni Inventory Deployment and Supply Chain, focusing on the Kids and Men's categories. During this time, she was integral in managing inventory and supply chain processes to optimize product availability.
Education and Background
Sarah Strohbusch earned a Bachelor of Science in Merchandising Management from Michigan State University, where she studied Retail Management from 1998 to 2001. Her education provided a strong foundation in retail and merchandising principles, setting the stage for her career in digital business development and retail strategy.
Strategic Initiatives and Achievements
Sarah Strohbusch has a track record of driving significant strategic initiatives at Kohl's. She led the launch of Lands’ End, a company-wide initiative, and played a key role in negotiating the introduction of LEGO and FAO Schwarz, leading to multi-million-dollar sales. She successfully increased market share in the Entertainment Category by coordinating large cross-functional teams. Additionally, Sarah advanced the careers of over 19 junior associates into more senior positions.
Impact on Digital Business
Sarah Strohbusch demonstrated her impact on the digital side of business by reversing a downward trend within one month. Through optimizing the website experience and leveraging customer insights, she significantly increased cart conversions. Her efforts have driven better online performance and positioned Kohl’s as a stronger player in the digital retail space.