Serena Da Conceição
About Serena Da Conceição
Serena Da Conceição is a Senior Designer at Kohl's Department Stores, with extensive experience in the fashion industry, including roles at Sears Holdings Corporation, LF Europe & LF Americas, and Macy's.
Current Position at Kohl's Department Stores
Serena Da Conceição has been serving as a Senior Designer for Kohl's Department Stores since 2016. She specializes in the Juicy Couture and Rock and Republic brands. Her role is based in Menomonee Falls, Wisconsin, United States. In this capacity, Serena contributes to the conception, development, and design phases of these renowned fashion lines.
Previous Roles in Fashion Design
Before joining Kohl's, Serena worked at Sears Holdings Corporation as a Senior Designer for the Nicki Minaj Collection from 2015 to 2016 in Hoffman Estates, Illinois. Previously, she freelanced at Design & Creative Direction from 2014 to 2015. She also held a Senior Designer position at Lf Europe & Lf Americas in London from 2011 to 2014 and worked as a Designer for Li & Fung Limited in Hong Kong from 2010 to 2011. Earlier in her career, she was a Designer at Macy's in New York from 2008 to 2010.
Educational Background in Fashion Design
Serena studied Fashion Design at the Fashion Institute of Design & Merchandising (FIDM) from 1998 to 2000. During her time at FIDM, she contributed to various aspects of fashion design, including concept development, research, and the design phases. This foundational education has significantly contributed to her professional expertise and success in fashion design.
Experience in International Fashion Markets
Serena Da Conceição has extensive experience in both the US and international fashion markets. She has worked in prominent fashion hubs like London, Greater London, United Kingdom, and Lai Chi Kok, Sham Shui Po, Hong Kong. This international experience has equipped her with a diverse perspective and a deep understanding of global fashion trends.
Community Involvement through Kohl's Cares
In addition to her professional responsibilities, Serena has been involved in community-focused initiatives through Kohl's Cares programs. These initiatives include volunteer work with youth-serving nonprofit organizations. Serena's participation in these programs highlights her commitment to giving back to the community and supporting social causes.