Shelly Bloom, MBA
About Shelly Bloom, MBA
Shelly Bloom, MBA, is the Head of Print Media Strategy at Kohl's, where she has led significant cost-saving initiatives and improved marketing efficiencies.
Title
Shelly Bloom serves as the Head of Print Media Strategy at Kohl's. She took on this role in 2020.
Current Role at Kohl's
Since 2020, Shelly Bloom has been driving the print media strategy at Kohl's. She manages the USPS relationship, ensuring the company maximizes postal savings and enrolls in USPS promotions, which has resulted in over $3M in savings. Shelly has revolutionized the print procurement process, achieving over 15% savings. Additionally, she renegotiated vendor contract terms to provide Kohl's with greater flexibility. Her continuous efforts to improve process efficiencies have enhanced the speed to market by over 50%.
Past Experience at Discover Financial Services
Shelly Bloom's extensive experience at Discover Financial Services spans 15 years. She held several positions including Director of Marketing from 2011 to 2019, Senior Marketing Manager from 2008 to 2011, and Marketing Manager from 2004 to 2008. In her roles, she developed and implemented marketing strategies that contributed to the company’s growth and success.
Education and Expertise
Shelly Bloom holds a Master of Business Administration (MBA) in Business and Marketing from Marquette University, earned between 2005 and 2007. She also achieved a Bachelor of Science (BS) in Business Management and Marketing from the University of Wisconsin-Parkside.
Additional Responsibilities at Kohl's
In addition to her primary role, Shelly Bloom oversees the strategy, procurement, and execution of holiday newspaper insertions, focusing on balancing coverage and expenses while optimizing sales impact. She also leads the execution of field marketing initiatives, including Kohl's rewards and Kohl's charge enrollment programs. Shelly's work emphasizes audience segmentation and targeting across multiple channels such as direct mail, email, digital, social, video, streaming, and online audio, aiming to deliver personalized customer experiences in an omni-channel environment.