Starr Damro
About Starr Damro
Starr Damro is the Digital Merchandising Manager for Women's & Center Core at Kohl's, where she has worked since 2016. She plays a key role in developing seasonal strategies, promotional events, and brand launches, driving sales results through site merchandising for Kohls.com.
Title
Starr Damro serves as the Digital Merchandising Manager for Women's & Center Core at Kohl's.
Company
Starr Damro is currently employed at Kohl's, where she has held several roles since 2012. Her current position is the Digital Merchandising Manager for Women's & Center Core. Prior roles at Kohl's include Digital Item Production Manager for Men's and Sports Fan Merchandise, Digital Merchandising Coordinator for Home Decor & Furniture, and E-commerce Assistant Buyer.
Education and Expertise
Starr Damro holds a Bachelor of Business Administration (BBA) in Finance and Marketing from the University of Wisconsin-Milwaukee, obtained between 1999 and 2003. Her expertise spans across various facets of digital merchandising, site sales strategies, and E-commerce.
Professional Background
Starr Damro began her career at Target as a Business Analyst & Senior Business Analyst from 2005 to 2008, then transitioned to a Communication Specialist role in 2008. At Kohl's, she has taken on numerous roles such as E-commerce Assistant Buyer (2008-2012), Digital Merchandising Coordinator for Home Decor & Furniture (2012-2015), Digital Item Production Manager for Men's and Sports Fan Merchandise (2015-2016), and her current role as Digital Merchandising Manager for Women's & Center Core.
Roles and Responsibilities at Kohl's
In her role at Kohl's, Starr Damro is instrumental in developing seasonal strategies, promotional events, and brand launches. She is responsible for driving sales results through site merchandising, cross-selling, up-selling, and optimizing site search functionalities for a significant portion of Kohls.com, valued at $3.6 billion. Additionally, Starr collaborates cross-functionally to enhance site sales potential, conversion rates, and customer satisfaction. She provides detailed analysis on the performance of key product categories and leads team development by fostering an open and honest work environment while identifying strengths in associates to boost performance.