Susan Lorenz
About Susan Lorenz
Susan Lorenz is a Product Development Specialist at Kohl's Department Stores and Marketing Director at Performance Running Outfitters, with expertise in digital marketing and creative design.
Title and Current Role
Susan Lorenz currently serves as the Marketing Director at Performance Running Outfitters. She has been in this role since 2019, working in the Greater Milwaukee Area. Her responsibilities include overseeing the overall visual direction and creation of brand messaging for all marketing assets. She works directly with owners and vendors to understand their needs and manages the conception and execution of design through her proficiency in current graphic design programs.
Previous Experience
Susan Lorenz has held various roles in her career. She worked at Kohl's Department Stores as a Product Development Specialist from 2015 to 2019 in Menomonee Falls, WI. Prior to that, she was a Sample Coordinator at Kohl’s Photo Studio from 2017 to 2019. She also managed 9Round Kickboxing Fitness in Whitefish Bay, WI, from 2013 to 2015. In addition, Susan worked as a Chiropractic Radiological Technician/Phys. Rehab Specialist at Goodyear Chiropractic/Integrated Pain and Health Center from 2010 to 2013 in Glendale, WI. Her early career includes roles as a Certified Personal Trainer at LA Fitness, Marketing Administrative Assistant at SyNet Media, and Sales Associate at The Bon Ton Stores Inc.
Education
Susan Lorenz has a diverse educational background. She earned a Bachelor's Degree in Kinesiology and Exercise Science from the University of Wisconsin-Milwaukee. She also studied Graphic Design at the same university. Additionally, she holds an Associate's Degree in Graphic Design from Milwaukee Area Technical College. She completed her high school education at Whitefish Bay High School, where she studied General Studies.
Expertise in Digital Marketing and Creative Design
Susan Lorenz possesses expertise in digital marketing and creative design. Her skills encompass conceptual design, illustration, photography, and motion graphics. She utilizes her creativity to build brands and develop new products for both national retailers and small local businesses. Her role involves creating and directing visual brand messages, ensuring that her creative efforts meet the needs of various stakeholders.