Taylor Halvorsen
About Taylor Halvorsen
Taylor Halvorsen is the Senior Media Coordinator, Paid Social at Kohl's, leading paid media strategies on platforms like Facebook, Snapchat, and TikTok.
Company
Taylor Halvorsen is currently employed at Kohl's, a leading American department store retail chain. Based in Milwaukee, Wisconsin, Taylor has been with Kohl's since 2020, initially as a Media Coordinator, Paid Social before being promoted to Senior Media Coordinator, Paid Social in 2022.
Title
Taylor Halvorsen holds the position of Senior Media Coordinator, Paid Social at Kohl's. In this role, Taylor leads the strategy and activation of paid media on various platforms, including Facebook, Snapchat, and TikTok.
Education and Expertise
Taylor Halvorsen earned a Bachelor of Arts in Journalism, Advertising, and Media Studies from the University of Wisconsin-Milwaukee between 2013 and 2017. Additionally, Taylor holds a minor in Theatre and a certificate in Digital Arts and Culture. This educational background provides a strong foundation for Taylor's expertise in media strategy and paid social media.
Professional Background
Taylor Halvorsen has a diverse professional background with experience in various roles and industries. Prior to joining Kohl's, Taylor worked at AbbVie as a Project Coordinator, Internal Digital Operations, and at Milwaukee World Festival, Inc. as a Marketing Assistant. Other positions include Artist Relations at The Rave/Eagles Club, Cashier at Michael Kors, and Social Media Intern at B Media & Communications. Taylor has also held multiple roles at the University of Wisconsin-Milwaukee, including Pantherfest Concert Coordinator and House Manager/Building Manager/Operations Crew.
Key Responsibilities at Kohl's
At Kohl's, Taylor Halvorsen is responsible for determining applicable audience targeting for social ads, allocating budgets for campaigns based on performance metrics, and collaborating with internal teams such as media, strategy, co-op, personalization, and finance. Additionally, Taylor works with external vendors and trains new team members on social processes to ensure smooth and efficient operations.