Jen Kaczmarczyk
About Jen Kaczmarczyk
Jen Kaczmarczyk is the Head of Corporate Marketing at Komodo Health with over 20 years of expertise in healthcare, technology, and data management.
Title and Current Position
Jen Kaczmarczyk holds the role of Head of Corporate Marketing at Komodo Health. She operates in a hybrid capacity based in Chicago, Illinois, United States. With a leadership position focused on overseeing corporate marketing strategies, Kaczmarczyk contributes to the firm's strategic initiatives and operational excellence in marketing.
Professional Experience at HealthVerity
Before joining Komodo Health, Jen Kaczmarczyk served as Vice President of Marketing at HealthVerity from 2022 to 2023. During her one-year tenure in Chicago, Illinois, she was involved in the strategic development and implementation of marketing initiatives that aimed to strengthen the company's market presence and brand recognition in the healthcare industry.
Professional Experience at TransUnion
Jen Kaczmarczyk has an extensive background with TransUnion, holding multiple roles over nearly a decade. She served as Director of Product Marketing, Healthcare Solutions from 2018 to 2022, and Senior Manager, Product Marketing, Healthcare Solutions from 2016 to 2018. Her tenure at TransUnion commenced as an Advisor, Product Marketing, Healthcare Solutions from 2013 to 2016. In these positions, Kaczmarczyk was pivotal in developing and executing marketing strategies that enhanced product visibility and penetration in the healthcare sector.
Education and Academic Background
Jen Kaczmarczyk completed her undergraduate studies in Marketing at the University of Wisconsin-Madison, earning a Bachelor of Business Administration (BBA) degree. She furthered her education at the University of Illinois Chicago, achieving a Master of Business Administration (MBA) with a concentration in Marketing and Entrepreneurship.
Specializations and Industry Expertise
Jen Kaczmarczyk brings over 20 years of expertise across healthcare, technology, and data management industries. She has a proven record in building and leading high-performing marketing teams. Her specializations include product marketing, go-to-market strategies, market and competitive intelligence, account-based marketing, digital marketing, social media strategies, sales enablement, and brand building. Kaczmarczyk is skilled in optimizing sales velocity and achieving significant bottom-line results through innovative marketing approaches.