Nima Asrar Haghighi
About Nima Asrar Haghighi
Nima Asrar Haghighi serves as the VP of Marketing - Demand Generation at Kong Inc., where he has worked since 2023. With extensive experience in marketing roles across various companies, he has a strong background in demand generation, digital marketing, and analytics.
Work at Kong
Currently, Nima Asrar Haghighi serves as the VP of Marketing - Demand Generation at Kong Inc. since 2023. He previously worked at Kong Inc. as a Marketing Executive Advisor from 2021 to 2022. In this role, he contributed to the company's marketing strategies and initiatives, leveraging his extensive experience in demand generation and digital marketing.
Previous Experience in Marketing
Nima has held several significant positions in marketing prior to his current role. He worked as VP of Marketing at Airtable from 2021 to 2023 and served as GTM Advisor at Snorkel AI from 2022 to 2024. His tenure at MuleSoft included various roles, such as Sr. Director of Digital Demand Generation and Marketing Operations, and VP of Marketing. His diverse experience spans multiple industries and marketing functions.
Education and Expertise
Nima holds an MBA in Marketing from the University of Lincoln. He has also achieved certifications in Product Marketing Management from Pragmatic Institute and Project Management from Humber College. Additionally, he earned an Award of Achievement in Web Analytics from The University of British Columbia and has a Bachelor of Engineering in Electrical and Electronics Engineering from Azad University.
Background in Digital Marketing
Nima has a comprehensive background in digital marketing, having worked in various capacities since 2003. His roles have included SEO & Affiliate Marketing Specialist at Epic Media Group and Internet Marketing Specialist at GAO Research Inc. He has experience in both B2B and B2C marketing across diverse sectors, including e-commerce, IT, and finance.
Track Record and Contributions
Nima has a proven track record of starting and scaling companies and divisions from scratch. He has helped over 150 companies, including well-known brands like eBay and American Express, in their marketing efforts. His expertise includes global growth, demand generation, and multi-channel acquisition strategies, demonstrating his ability to drive results through data-driven marketing.