Brad Mac Donald
About Brad Mac Donald
Brad Mac Donald is a Senior User Experience Designer with extensive experience in user experience design education and sustainability. He currently serves as Lead Educator and Team Lead at BrainStation and has developed a comprehensive user experience design diploma program curriculum.
Work at Konrad Group
Brad Mac Donald has served as a Senior User Experience Designer at Konrad Group since 2014. In this role, he focuses on enhancing user experience through design strategies that prioritize user needs and sustainability principles. His tenure at Konrad Group spans over 10 years, during which he has contributed to various projects aimed at improving digital interfaces and user engagement.
Current Role at BrainStation
Since 2015, Brad has been working at BrainStation as the Lead Educator and Team Lead for User Experience Design. In this capacity, he has developed a comprehensive 12-week user experience design diploma program curriculum. He also provides mentorship and ongoing evaluation to students, ensuring they receive practical insights and guidance in the field of user experience design.
Previous Experience in User Experience Design
Brad has a diverse background in user experience design, having previously worked at the Rotman School of Management, University of Toronto as a Business Designer for three months in 2013. Additionally, he worked as an Integrated Design Facilitator at Sustainable Buildings Canada for one month in the same year. His experience also includes a role as Art Director at Ashkenaz Foundation for two months in 2013.
Education and Expertise
Brad holds a Bachelor of Design in Advertising from OCAD University, where he studied from 2010 to 2014. He also earned a Bachelor of Arts in Anthropology from the University of Guelph between 2000 and 2004. Furthermore, he completed a Professional Certificate in Sustainability and Planning at the Sustainable Building Advisor Institute from 2013 to 2014. His education underpins his specialization in integrating sustainability principles into user experience design.