Noga Katz
About Noga Katz
Noga Katz serves as the VP of Marketing at Kontakt.io, bringing extensive experience in digital marketing and demand generation. With a strong educational background in engineering and business, Katz has held various leadership roles across notable companies, managing significant marketing budgets and leading high-performing teams.
Current Role at Kontakt.io
Noga Katz serves as the VP of Marketing at Kontakt.io, a position held since 2023. In this role, Katz is responsible for overseeing marketing strategies and initiatives aimed at enhancing brand visibility and driving growth in the New York, New York area. The focus includes leveraging data-driven insights to optimize marketing efforts and improve customer engagement.
Previous Experience in Marketing
Prior to joining Kontakt.io, Katz held various significant marketing roles. As the Director of Demand Generation at Lightspin, acquired by Cisco, Katz contributed to the company's marketing strategies for one year in 2022-2023. Katz also served as the Director of Marketing at Visual Graphic Systems, Inc. from 2018 to 2020, and as the Director of Digital Marketing at T-REX from 2020 to 2021. Additionally, Katz was Vice President of Internet Marketing at Levy Online from 2010 to 2015.
Educational Background and Qualifications
Katz has a diverse educational background. She is currently studying Industrial Engineering and Information Systems at Ariel University, where she has achieved the status of Practical Engineer (P.E.) since 2003. Katz also holds a Master of Business Administration (MBA) in Business Administration and Management from the University of Nevada-Las Vegas, achieved in 2015. Furthermore, she has completed studies in Computer Science, earning a Bachelor of Science (B.Sc.) from The Academic College of Tel-Aviv, Yaffo in 2009.
Technical Skills and Proficiencies
Katz possesses a strong proficiency in various tracking and analysis tools, including Google Analytics, Tag Manager, and Data Studio. She is also experienced with CRM tools like HubSpot. Her technical skills extend to web development and design, having studied Flash and ActionScript at Flashnet College, and Photoshop and Graphic Design at Sight & Sound College. Additionally, Katz has training in OO and Java on WebSphere from IBM.
Leadership and Strategic Contributions
Throughout her career, Katz has demonstrated strong leadership capabilities. She has built and led high-performing teams, fostering a culture of ownership and shared understanding of mission and goals. Katz has managed an annual marketing budget exceeding $100 million and has created cross-divisional processes to enhance efficiency and scalability. Her contributions include conducting market research, competitive analysis, and leading business turnarounds by identifying and addressing organizational challenges.