Jenni Broyles
About Jenni Broyles
Jenni Broyles is the EVP, Global Brands President for Wrangler & Lee, with extensive experience in marketing and brand management.
Title and Current Role: Jenni Broyles
Jenni Broyles currently serves as the Executive Vice President, Global Brands President for Wrangler & Lee. In this role, she oversees brand strategy and management, focusing on expanding categories and channels, design, and marketing. Her leadership is critical in driving these iconic brands forward globally.
Educational Background: Jenni Broyles
Jenni Broyles holds a bachelor's degree in advertising from the University of Tennessee, Knoxville. Additionally, she has completed a Master of Business Administration in Marketing and Value Chain Management. Her educational background has equipped her with the skills necessary to excel in strategic marketing roles.
Career Path and Marketing Roles: Jenni Broyles
Jenni Broyles has held significant marketing positions for prominent brands including RJ Reynolds and Sony Music Entertainment. Her career further advanced at VF Corporation, where she took on various roles in brand management, marketing, and merchandising for both Wrangler and Lee. These experiences have honed her expertise in brand strategy and consumer engagement.
Leadership at Wrangler: Jenni Broyles
Since 2022, Jenni Broyles has served as Senior Vice President, Wrangler in North America. In this role, she has strengthened the Wrangler business through innovative marketing strategies and robust category and channel expansion. Her leadership has been pivotal in solidifying Wrangler's market position.