Guy Serwin
About Guy Serwin
Guy Serwin is a digital marketing professional with extensive experience in content development and strategic marketing. He has held various roles in notable companies, including Director of Digital Strategy at First Liberty Institute and Digital Marketing at Korbyt, and possesses expertise in prompt engineering and data segmentation.
Work at Korbyt
Guy Serwin has been working at Korbyt as a Digital Marketing professional since 2020. In this role, he focuses on enhancing digital marketing strategies and optimizing workplace communication through innovative solutions. His experience in digital marketing contributes to Korbyt's mission of improving employee engagement and communication within organizations.
Previous Experience in Digital Marketing
Prior to his current position, Guy Serwin held several roles in digital marketing and strategy. He served as the Director of SEO and Online Digital Strategy at Online Performance Marketing from 2013 to 2014. He also worked as a Regional eCommerce Services Consultant at Hilton Worldwide from 2010 to 2013, and as the Marketing Department Head for the DFW region at CBRE from 2005 to 2007. These positions provided him with a robust foundation in digital marketing and strategic planning.
Education and Expertise
Guy Serwin studied at the University of North Texas, where he earned Bachelor's degrees in Journalism and Advertising from 1992 to 1997. His academic background supports his professional expertise in digital marketing, content development, and branding. He possesses specialized skills in prompt engineering and data segmentation, which are essential for modern digital marketing strategies.
Background in Content Development
Guy Serwin has extensive experience in content development across various media. His work includes writing blog posts on digital signage and workplace communication, as well as contributing to articles focused on enhancing employee experience and engagement. This background in content creation complements his strategic marketing and branding efforts.
Career Progression
Guy Serwin's career includes diverse roles that highlight his expertise in digital strategy and marketing. He worked as a Digital Strategy Consultant from 2018 to 2020, and previously served as the Director of Digital Strategy and Content Delivery at First Liberty Institute from 2014 to 2018. Additionally, he was the Client Marketing Director/Consultant at Advanced Creative Endeavors from 2007 to 2016. This progression showcases his commitment to advancing digital marketing practices.