Sheena Yaitanes
About Sheena Yaitanes
Sheena Yaitanes is the founder of Kosas, where she has worked since 2015. She studied at UC Irvine and Chapman University, and her interests in vitamin drips and portrait painting have influenced her product development.
Work at Kosas
Sheena Yaitanes has served as the Founder of Kosas since its inception in 2015. Under her leadership, the brand has developed a reputation for innovative beauty products that emphasize skin health and natural ingredients. Yaitanes has played a crucial role in shaping the company's vision and product offerings, including the Glow I.V. and GrowPotion lines. Her focus on creating functional beauty solutions has positioned Kosas as a notable player in the cosmetics industry.
Education and Expertise
Sheena Yaitanes pursued her undergraduate studies at the University of California, Irvine, from 2001 to 2005. She furthered her education at Chapman University, where she studied from 2008 to 2010. This academic background has equipped her with a diverse skill set that contributes to her work in the beauty industry. Her education complements her practical experience in product development and brand management.
Background
Yaitanes has a background in portrait painting, which has influenced her approach to color and formulation in the beauty sector. This artistic foundation has informed the creation of Kosas' initial shades, allowing her to blend creativity with cosmetic science. Additionally, her personal interest in wellness, particularly her affinity for vitamin drips, inspired the development of the Glow I.V. product.
Product Development Initiatives
Sheena Yaitanes aimed to create a beauty product specifically designed for overnight use, which led to the formulation of GrowPotion. This initiative reflects her commitment to developing innovative solutions that cater to consumer needs. The focus on overnight efficacy showcases her understanding of modern beauty routines and the desire to enhance skin health through targeted products.