Alexandra Giannelou
About Alexandra Giannelou
Alexandra Giannelou is a Marketing Operations Manager with extensive experience in demand generation and marketing strategies, particularly in the SaaS and maritime tech sectors. She has held various marketing roles and possesses a strong background in civil engineering.
Current Role at Kpler
Alexandra Giannelou serves as the Marketing Operations Manager at Kpler, a position she has held since 2023. In this role, she focuses on enhancing marketing operations and implementing strategies that drive demand generation specifically for SaaS companies. Her expertise in utilizing AI and automation technologies is integral to her responsibilities, allowing her to streamline processes and improve overall efficiency.
Previous Experience in Marketing
Prior to her current role, Alexandra Giannelou worked at MarineTraffic in various marketing positions. She began as a Digital Marketer from 2018 to 2020, then transitioned to a Growth Marketer for one year, and finally took on the role of Marketing Operations Manager in 2021. Additionally, she worked at Netstudio as a Digital Marketer from 2016 to 2018 and served as a UX Analyst at Userfeel.com during the same period. Her diverse experiences have equipped her with a strong foundation in both inbound and outbound marketing strategies.
Educational Background
Alexandra Giannelou holds a Master of Science (MSc) in Construction Project Management from Aristotle University of Thessaloniki, which she completed from 2013 to 2015. She also earned a Diploma in Civil Engineering (BEng & MEng) from the University of Patras, studying from 2007 to 2013. In 2021, she furthered her education by completing the Marketing Week Mini MBA with Mark Ritson, enhancing her marketing knowledge and skills.
Expertise in Marketing Technologies
Alexandra Giannelou specializes in implementing AI and automation technologies within marketing operations. Her strong focus on demand generation for SaaS companies is complemented by her expertise in data intelligence, which she applies to enhance marketing strategies in the maritime tech industry. Additionally, she utilizes conversational marketing techniques to improve customer engagement, demonstrating her commitment to innovative marketing practices.
Early Career in Engineering
Before transitioning to marketing, Alexandra Giannelou worked as a Site Civil Engineer at Terna Energy for six months in 2013 and as a Civil Engineer at the Municipality of Patras for five months in 2011. These early roles provided her with a solid engineering background, which she later applied in her marketing career.