Adrienna Chong
About Adrienna Chong
Adrienna Chong serves as the National CRM Campaigns Manager at KPMG Australia, where she has worked since 2018. With a background in client services and marketing analytics, she plays a key role in developing direct marketing campaign metrics and managing relationships with various teams.
Current Role as National CRM Campaigns Manager
Adrienna Chong currently serves as the National CRM Campaigns Manager at KPMG Australia, a position she has held since 2018. In this role, she supports the development and delivery of KPMG's direct marketing campaign metrics framework, which informs campaign design and benchmarks effectiveness. She manages relationships with KPMG's marketing application provider and collaborates with the National Events Team and marketing managers to ensure best practices in electronic direct mail (eDM) campaign design.
Previous Experience at KPMG Australia
Adrienna Chong has extensive experience at KPMG Australia, having worked in various roles since 2007. She began as a Client Services Consultant from 2007 to 2010, followed by a position as a Client Management Analyst from 2010 to 2013. From 2013 to 2018, she served as a Senior CRM Analyst. Throughout her tenure, she has developed a strong understanding of client management and CRM marketing strategies.
Education and Expertise
Adrienna Chong holds a Bachelor of Science in Psychology from the University of New South Wales (UNSW), which she completed from 2004 to 2006. She furthered her education by obtaining a Master of Commerce in Marketing from UNSW, graduating in 2009. Her academic background provides a solid foundation for her expertise in CRM and marketing strategies.
Responsibilities in CRM Campaign Management
In her current role, Adrienna Chong oversees audience and campaign governance for KPMG's CRM marketing campaigns. She is responsible for the management and training of the National CRM Campaign Consultants, ensuring that the team is equipped with the necessary skills and knowledge to execute effective campaigns. Her responsibilities include system enhancements and testing in collaboration with the National IT and CRM teams.