Amy Alder
About Amy Alder
Amy Alder serves as the Marketing Transformation Lead for Brand & Marketing at KPMG Australia, where she has worked since 2021. With extensive experience in marketing and communications, she has held various leadership roles across notable organizations, demonstrating a strong ability to drive innovation and build collaborative teams.
Work at KPMG Australia
Amy Alder serves as the Marketing Transformation Lead for Brand & Marketing at KPMG Australia. She has held this position since 2021, contributing to the firm's marketing strategies and initiatives from Sydney, New South Wales. In her role, she focuses on driving marketing transformation efforts, leveraging her extensive experience in the marketing sector.
Previous Experience in Marketing
Before joining KPMG, Amy Alder worked at Foxtel, where she held several key positions, including Head of Creative Communications Management for Felix from 2016 to 2019, and General Manager for Felix from 2018 to 2020. She also served as a Senior Campaign Advisor for the NSW Department of Customer Service during the COVID-19 pandemic from 2020 to 2021. Additionally, she has experience in various roles at Naked Communications, Publicis Mojo, and M&C Saatchi Direct, contributing to her comprehensive understanding of marketing.
Education and Professional Development
Amy Alder has pursued extensive education and professional development in marketing and project management. She studied at Emberin in 2018 and has achieved a Diploma of Direct & Interactive Marketing from the Institute of Direct Marketing in London. She is also a certified Project Management Professional (PMP) from the Project Management Institute. Her educational background includes A levels in Chemistry, Maths, and Physics from St Martins School, Hutton.
Expertise in Marketing and Team Leadership
Amy Alder possesses a broad knowledge base in end-to-end marketing, encompassing communications, events, product launches, retail, CRM, loyalty, and go-to-market planning. She is recognized for her ability to drive innovation through new technology and organizational structures. Additionally, she is known for building high-performing collaborative teams that deliver results in challenging environments.
Contributions to Major Brands
Throughout her career, Amy Alder has contributed to the growth of major brands, including Qantas, ANZ, and Cadbury Schweppes. Her strategic marketing initiatives have played a significant role in enhancing brand visibility and effectiveness in the competitive market landscape.