Anthony Mason
About Anthony Mason
Anthony Mason is an Associate Director of Customer Intelligence at KPMG Australia, where he has worked since 2021. He has a background in communications and open source data, holding a Master's degree in Policy Studies and a Bachelor's degree in Arts with a focus on Political Science and Journalism.
Work at KPMG Australia
Anthony Mason has held multiple positions at KPMG Australia, demonstrating a progressive career trajectory. He served as a Senior Consultant in the Social Media Intelligence Group from 2014 to 2015. Following this role, he advanced to the position of Manager in Customer Intelligence, where he worked from 2015 to 2021. In 2021, he was promoted to Associate Director of Customer Intelligence, a role he continues to occupy. His work involves advising clients on the strategic use of digital communications and data.
Education and Expertise
Anthony Mason earned his Bachelor's degree in Arts, focusing on Political Science and Journalism, from the University of Notre Dame Australia between 2006 and 2008. He furthered his education by obtaining a Master's degree in Policy Studies from the University of New South Wales, completing this program in 2010. His academic background supports his expertise in communications and open source data, which he has developed over his professional career.
Background in Digital Research and Analysis
Before joining KPMG Australia, Anthony Mason worked at SR7 Pty Ltd as the Manager of Digital Research and Analysis - Social Media from 2010 to 2014. In this role, he gained substantial experience in the communications sector, focusing on digital research methodologies and social media analytics. His time at SR7 contributed to his understanding of the digital landscape and the effective use of open source data.
Professional Focus and Strategic Advising
Anthony Mason's professional focus includes challenging traditional perspectives in digital communications and utilizing open source data effectively. He advises clients on the strategic and purposeful use of digital communications, ensuring that they leverage data to enhance their decision-making processes. His insights aim to drive innovation in how organizations engage with digital platforms.