Dale Fairless
About Dale Fairless
Dale Fairless is a Senior Digital Producer in Brand and Marketing at KPMG Australia, specializing in user experience-focused digital design for external campaigns. He has a background in multimedia design and has worked in various roles in the digital marketing field since 2005.
Work at KPMG Australia
Dale Fairless has been employed at KPMG Australia since 2013, holding the position of Senior Digital Producer in the Brand & Marketing department. Over the course of 11 years, he has specialized in user experience-focused digital design, particularly for KPMG's external campaigns and events. His role involves exploring and implementing emerging technology solutions to enhance digital marketing efforts. Fairless is also responsible for developing and designing electronic direct mail (eDM) campaigns, contributing to the overall marketing strategy of the firm.
Previous Experience in Multimedia Production
Before joining KPMG, Dale Fairless worked at Gardenworld Nursery from 2005 to 2010 as a Customer Service / Multimedia Producer for five years. Following this, he spent three years at SWiM Communications from 2010 to 2013 as a Multimedia Designer & Developer. His experience in these roles helped him build a strong foundation in multimedia production and design, which he has since applied in his current position.
Education and Expertise
Dale Fairless studied at Swinburne University of Technology, where he earned a Bachelor of Multimedia Design and a Diploma of Multimedia from 2007 to 2009. His education provided him with a solid understanding of multimedia design principles. Additionally, he completed his VCE at Mentone Grammar from 1998 to 2006. Fairless possesses expertise in creating motion graphics and visual effects using After Effects, as well as skills in social media branding and crafting Keynote presentations.
Skills in Digital Marketing
Dale Fairless specializes in user experience-focused digital design, which is essential for effective digital marketing. He engages in developing and designing electronic direct mail (eDM) campaigns, ensuring that marketing communications are visually appealing and user-friendly. His skills extend to social media branding, where he creates cohesive visual identities across various platforms. Fairless also explores and implements emerging technology solutions to enhance digital marketing strategies.