Emily Lu
About Emily Lu
Emily Lu is a CRM Campaigns Coordinator at KPMG Australia, where she has worked since 2021. She has a background in marketing and administration, with previous roles at buymyplace and Alchemy Solutions, and holds an Honours Bachelor of Commerce from Carleton University.
Work at KPMG Australia
Emily Lu currently holds the position of CRM Campaigns Coordinator at KPMG Australia. She has been with the firm since 2021, contributing to various customer relationship management initiatives. Her role involves coordinating campaigns that enhance client engagement and improve overall marketing strategies. KPMG Australia is known for its commitment to delivering high-quality professional services, and Emily's work supports these objectives through effective CRM practices.
Previous Experience at buymyplace
Prior to her current role, Emily served as the Marketing Coordinator at buymyplace from 2018 to 2021. During her three years there, she played a significant role in building an industry-leading property sales platform. She was instrumental in implementing a new instance of Salesforce and its SaaS Marketing Automation System, Pardot, during a full-scale digital transformation. Her contributions helped streamline marketing efforts and improve operational efficiency.
Education and Expertise
Emily Lu studied at Carleton University, where she earned an Honours Bachelor of Commerce (BCom) from the Sprott School of Business, completing her degree from 2011 to 2015. She also attended the University of Strathclyde, where she studied Business/Commerce and obtained a Bachelor of Commerce (BCom) in 2014. Her educational background provides her with a strong foundation in marketing and business principles, which she applies in her professional roles.
Background in Marketing and Administration
Emily has a diverse background in marketing and administration, having worked in various roles prior to her current position. She was an Administration & Marketing Coordinator at Alchemy Solutions for three months in 2017, and she held multiple positions in the Ottawa area, including Assistant TA at Carleton University and Promotional Representative at Labatt Breweries of Canada. These experiences have equipped her with a broad skill set in both marketing and customer service.
Personal Interests and Sustainability Passion
Outside of her professional commitments, Emily Lu has a passion for environmental sustainability. She actively explores this interest in her personal life, seeking ways to contribute positively to the environment. In her leisure time, she enjoys cycling and spending time by the beach, reflecting her appreciation for outdoor activities and nature.