Gabby Tyler
About Gabby Tyler
Gabby Tyler is a Senior Industry Marketing Manager at KPMG Australia, with extensive experience in both B2C and B2B marketing. She has held marketing roles at Telstra and QBE, and holds an MBA from Macquarie Graduate School of Management.
Work at KPMG Australia
Gabby Tyler has been serving as the Senior Industry Marketing Manager at KPMG Australia since 2021. In this role, she is responsible for developing marketing strategies and campaigns that focus on acquisition growth and retention. Her work encompasses various channels, including owned, earned, shared, and paid media. She collaborates with internal stakeholders and agency partners to create effective marketing propositions based on data and insights.
Previous Experience at Telstra
Prior to her current position, Gabby Tyler worked at Telstra from 1990 to 1998. During her eight years in Sydney, Australia, she was involved in marketing activities that contributed to the company's brand and customer engagement efforts. Her experience at Telstra laid the foundation for her extensive career in marketing.
Marketing Strategy at QBE
Gabby Tyler held a position in marketing strategy at QBE from 2007 to 2011. Over the course of four years, she focused on developing marketing strategies that aligned with the company's objectives. This role further enhanced her expertise in both B2C and B2B marketing.
Education and Expertise
Gabby Tyler earned her Master of Business Administration (M.B.A.) from the Macquarie Graduate School of Management (MGSM) between 1995 and 1997. She also holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Charles Sturt University, which she completed from 1987 to 1989. Her educational background supports her extensive experience in brand building and lead generation.