Julie Middleton
About Julie Middleton
Julie Middleton serves as the CRM Marketing Manager at KPMG Australia, where she has worked since 2015. She has extensive experience in CRM and marketing, having previously held various managerial roles within the company and a background in brand management.
Work at KPMG Australia
Julie Middleton has been serving as the CRM Marketing Manager at KPMG Australia since 2015. In this role, she provides expert advice on data segmentation for targeted marketing campaigns. She has played a significant role in implementing a new CRM system, which has enhanced the firm's marketing capabilities. Prior to her current position, she worked as the Manager of Relationship Marketing Programs, CRM & Alumni from 2013 to 2015, and as the Manager of CRM from 2007 to 2013. Throughout her tenure, she has developed and launched a new alumni portal and led the project team for implementing personalization on KPMG.com.au.
Education and Expertise
Julie Middleton studied at the University of Canberra, where she earned a Bachelor of Arts with a major in Business Management and Communications. She furthered her education at ADMA IQ, achieving a Certificate in Direct Marketing with Distinction. Her educational background provides a solid foundation for her expertise in CRM and marketing strategies, which she applies in her role at KPMG Australia.
Background
Before joining KPMG Australia, Julie Middleton worked at RACV Club as a Brand Manager from 2004 to 2007. This experience contributed to her skills in brand management and marketing strategy. Her career at KPMG began in 2007, where she has progressively taken on more responsibilities in CRM and marketing roles, demonstrating her growth and commitment to the field.
Achievements
Throughout her career at KPMG Australia, Julie Middleton has achieved several key milestones. She implemented a completely new CRM system that significantly improved marketing capabilities. Additionally, she leads the development and management of subscriber-based gated content portals. Julie also offers best practice CRM guidance and training to the marketing team, aiming to enhance campaign outcomes and manage extensive stakeholder relationships for successful project implementation.