Kate Lang
About Kate Lang
Kate Lang is a Senior Manager of CRM Marketing at KPMG Australia, where she has worked since 2014. She leads the CRM Marketing 'Centre of Excellence' and has extensive experience in marketing roles across various organizations.
Work at KPMG Australia
Currently, Kate Lang serves as the Senior Manager of CRM Marketing at KPMG Australia, a position she has held since 2014. In this role, she leads the CRM Marketing 'Centre of Excellence', focusing on the execution of electronic direct mail (eDM) campaigns that encompass various content types and events. Prior to her current role, she worked in several senior marketing positions at KPMG Australia, including Senior Manager of Relationship Marketing Programs from 2009 to 2013 and Senior Manager of Marketing & Markets from 2003 to 2008. Her extensive experience at KPMG Australia highlights her long-term commitment to the organization.
Education and Expertise
Kate Lang holds a Bachelor of Arts degree from The University of Queensland, where she studied Economics, Political History, and Classical Studies. Additionally, she has a Certificate in Direct Marketing from ADMA, which further enhances her expertise in marketing strategies. Her educational background provides a solid foundation for her roles in marketing and CRM, equipping her with the knowledge necessary to lead initiatives effectively.
Background in Marketing
Before joining KPMG Australia, Kate Lang worked at Medibank Private as the Marketing Communications Manager from 2001 to 2003. This role contributed to her development in marketing communications and strategy. Her career trajectory includes significant experience in various marketing roles, which has shaped her capabilities in CRM and relationship marketing.
Leadership and Team Management
Kate Lang is recognized for her leadership skills, particularly in guiding teams through periods of change and growth. She has a reputation for achieving tangible business outcomes by effectively managing transitions within her teams. As a member of the Customer Experience (CX) strategy team at KPMG Australia, she plays a crucial role in shaping marketing strategies that align with customer needs.
Campaign Automation and Lead Generation
In her current role, Kate Lang serves as the marketing lead for campaign automation and online lead generation at KPMG Australia. This position involves overseeing the implementation of automated marketing campaigns and strategies aimed at generating leads online. Her focus on these areas reflects her commitment to leveraging technology in marketing efforts to enhance efficiency and effectiveness.