Kirsten Rowlingson
About Kirsten Rowlingson
Kirsten Rowlingson serves as the National Content Marketing Manager at KPMG Australia, where she has worked since 2019. She has extensive experience in content strategy development across various industries and has held leadership roles in notable media organizations.
Work at KPMG Australia
Kirsten Rowlingson has served as the National Content Marketing Manager at KPMG Australia since 2019. In this role, she is responsible for developing and implementing content marketing strategies that align with the firm's objectives. Her work involves creating tailored content solutions for various sectors, enhancing KPMG's brand presence in the market. Based in Sydney, New South Wales, she has contributed to the firm's growth and visibility through her expertise in content marketing.
Current Role at Hays
In addition to her role at KPMG, Kirsten Rowlingson has been the Head of Content and Creative at Hays since 2021. This position involves leading content initiatives and creative strategies to support the company's goals. Her experience in content marketing allows her to effectively manage projects that cater to diverse client needs, further establishing Hays' reputation in the industry.
Education and Expertise
Kirsten Rowlingson studied Journalism at The University of Queensland, where she gained foundational knowledge in communication and media. Her educational background supports her strong expertise in communications and marketing strategy development. She has applied this knowledge across various industries, demonstrating a robust understanding of both B2B and B2C content strategies.
Background in Content Creation
Kirsten Rowlingson has a significant background in content creation, having worked at Seven West Media as Content Director from 2016 to 2019. In this role, she oversaw content production and strategy, contributing to the organization's media offerings. Prior to that, she served as Managing Editor - Travel and Fashion at Pacific Magazines from 2013 to 2016, where she managed editorial content and guided creative direction for travel and fashion publications.
Diverse Industry Experience
Kirsten Rowlingson has developed content strategies for clients across a wide range of industries, including professional services, tourism, health, motoring, FMCG, and financial sectors. Her ability to create tailored solutions demonstrates her adaptability and understanding of different market needs, allowing her to effectively engage diverse audiences.