Madeleine Frick
About Madeleine Frick
Madeleine Frick is an Experience & Service Design Manager at KPMG Australia, with a diverse background in design and customer experience across various industries. Her career includes roles at notable organizations such as Commonwealth Bank and Com Hem AB, and she employs a human-centered approach to create innovative solutions.
Work at KPMG Australia
Madeleine Frick has been serving as the Experience & Service Design Manager at KPMG Australia since 2022. In this role, she focuses on reimagining and co-creating new services and experiences. Her work involves utilizing a human-centered approach, augmented with behavioral science, data, and analytics, to inform evidence-based decisions. This position allows her to leverage her extensive background in design and customer experience to deliver meaningful outcomes for clients.
Previous Experience in Design and CX
Before her current role at KPMG, Madeleine Frick accumulated significant experience in various design and customer experience positions. She worked as a CX Strategist & Designer at Edenvale Manor for 11 months in 2017. Prior to that, she served as a Service Designer at Commonwealth Bank from 2018 to 2022, and as a CX Designer at Com Hem AB in Sweden from 2016 to 2018. Her diverse background includes roles as a Senior Designer at eskimo and a Graphic Designer at multiple firms, including Moon Communications Group and Interbrand.
Education and Expertise
Madeleine Frick's educational background includes a Bachelor's Degree in Communications (Media Arts and Production) from the University of Technology Sydney, completed from 2002 to 2004. She also holds a Diploma in Graphic Design from Enmore Design Centre, achieved between 2005 and 2007. Additionally, she studied UX Design at General Assembly in 2018, enhancing her skills in user experience. Her education supports her expertise in strategic design and transformation across various industries.
Background in Graphic Design
Madeleine Frick has a strong foundation in graphic design, having worked in this field for several years. Her career began with roles as a Graphic Designer at Designate Group and Moon Communications Group. She later worked at Houston Group and Interbrand, contributing to various projects that honed her design skills. This background in graphic design complements her later roles in customer experience and service design, allowing her to approach projects with a comprehensive understanding of visual communication.
Passion for User-Centered Design
Madeleine Frick is passionate about uncovering people's motivations and anticipating their needs. She aims to create new sources of value through her work in design and customer experience. Her focus on crafting resilient and sustainable futures is evident in her strategic approach to design and transformation. By utilizing a human-centered methodology, she strives to deliver meaningful outcomes that align with user needs and expectations.