Manisha Chawla
About Manisha Chawla
Manisha Chawla is the Head of Marketing - Innovation, Tech Solutions & Ventures at KPMG Australia, where she has worked since 2017. She has extensive experience in marketing roles at National Australia Bank, specializing in both B2C and B2B integrated sales and marketing.
Work at KPMG Australia
Manisha Chawla has been serving as the Head of Marketing - Innovation, Tech Solutions & Ventures at KPMG Australia since 2017. In this role, she focuses on developing marketing strategies that drive innovation and support technology solutions within the firm. Her leadership in marketing has contributed to KPMG's positioning in the competitive landscape of professional services in Australia.
Previous Roles at National Australia Bank
Prior to her current position, Manisha Chawla held several roles at National Australia Bank (NAB) from 2006 to 2017. Her positions included Senior Marketing Strategy Manager for Global Institutional Banking, Head of Customer Marketing, and various managerial roles in digital marketing and customer lifecycle management. This extensive experience at NAB equipped her with a comprehensive understanding of both B2C and B2B marketing strategies.
Education and Expertise
Manisha Chawla earned a Double Degree in Computer System Engineering and Business Administration from RMIT University, completing her studies from 2000 to 2004. She specializes in integrated sales and marketing, focusing on customer journeys and lifecycle management. Additionally, she has expertise in marketing automation, demand generation, and the integration of Agile methodologies into marketing strategies.
Background in Financial Services
Before her tenure at NAB, Manisha Chawla worked at ANZ in various capacities, including Fraud Operations and Cross-sell Marketing. Her early career in financial services laid the groundwork for her subsequent roles in marketing, where she developed a strong foundation in customer engagement and marketing strategy.
Specialization in Marketing Strategies
Manisha Chawla has a strong background in both B2C and B2B marketing, with a focus on integrated marketing strategies. Her work emphasizes customer journeys and lifecycle management, ensuring that marketing efforts align with customer needs and business objectives. Her skills in marketing automation and demand generation further enhance her ability to drive effective marketing campaigns.