Petah Marian
About Petah Marian
Petah Marian serves as the Director of Futures Research and Communications at KPMG Australia, a position she has held since 2022. With a background in Creative Writing and Psychology from the University of Melbourne, she has extensive experience in journalism and strategic insights, advising major global brands on emerging trends.
Work at KPMG Australia
Petah Marian has held the position of Director of Futures Research and Communications at KPMG Australia since 2022. Based in Melbourne, Victoria, she focuses on integrating data science with human insights to assist organizations in developing effective strategies for the future. Her role involves conducting research and communicating findings that influence decision-making processes within the firm and its clients.
Education and Expertise
Petah Marian earned a Bachelor of Arts and Sciences from the University of Melbourne, where she studied Creative Writing and Psychology. This educational background equips her with a unique perspective on human behavior and communication, which she applies in her professional roles. Her expertise lies in futures research, strategic insights, and communications.
Professional Background
Petah Marian has a diverse professional background, having worked in various roles across multiple organizations. She began her career as a Freelance Journalist from 2005 to 2021, and held positions at CNET, just-style, WGSN, and Future Narrative. Her experience spans account management, reporting, and strategic roles, culminating in her current position at KPMG Australia.
Achievements and Contributions
Throughout her career, Petah Marian has been regularly quoted in prominent publications, including the BBC, Financial Times, and Vogue. She has also been a speaker at international conferences such as the World Retail Congress and Web Summit. Additionally, she led the creation of 'Create Tomorrow: The WGSN podcast' during her tenure at WGSN, showcasing her commitment to thought leadership in the industry.
Advisory Roles and Influence
Petah Marian has advised major global brands, including Google, Tiffany & Co, and Levi’s, on emerging trends and behavioral shifts. Her insights help these organizations navigate the complexities of consumer behavior and market dynamics, positioning them to adapt to future challenges and opportunities.