Richard Large

Richard Large

Director Sales Transformation @ KPMG Australia

About Richard Large

Richard Large is the Director of Sales Transformation at KPMG Australia, where he has worked since 2018. He has over 15 years of experience in the FMCG and retail sectors across the UK, Australia, and export markets.

Work at KPMG Australia

Richard Large has been employed at KPMG Australia since 2018, initially serving as an Associate Director. In 2021, he transitioned to the role of Director - Sales Transformation. His work focuses on large-scale sales and marketing effectiveness and transformation projects, contributing to the firm's strategic initiatives in Sydney, Australia.

Previous Experience in FMCG Sector

Before joining KPMG, Richard Large held significant roles in the FMCG sector. He worked at Lion as Category Strategy Manager from 2016 to 2018, where he focused on category management strategies. Prior to that, he served as Category Manager at Fine Wine Partners (formerly Tucker Seabrook) from 2012 to 2015, gaining valuable experience in managing product categories.

Education and Expertise

Richard Large has a strong educational background in marketing and economics. He achieved a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing in 2005. He also holds a Bachelor of Arts (BA) in Economics from the University of Exeter, which he completed from 1997 to 2000. His academic qualifications support his expertise in sales transformation and marketing effectiveness.

Industry Experience and Background

With over 15 years of experience in the FMCG and retail sectors, Richard Large has developed a comprehensive understanding of the industry across the UK, Australia, and export markets. His background includes managing and consulting for leading organizations in Australia, which has equipped him with the skills necessary for driving sales and marketing transformation initiatives.

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