Tara Furniss
About Tara Furniss
Tara Furniss is an Associate Director at KPMG Australia, specializing in advanced research methodologies to help clients understand their customers. With over fifteen years of experience in research across various sectors, she has held significant roles at TNS and Fiftyfive5 prior to her current position.
Work at KPMG Australia
Tara Furniss serves as an Associate Director at KPMG Australia, a position she has held since 2018. She is part of the Customer Intelligence team, which combines market research, social media insights, analytics, and consultancy skills. This integration supports clients in making evidence-based decisions. Her role involves utilizing advanced research methodologies to help clients better understand and connect with their customers.
Previous Experience at Fiftyfive5
Prior to her current role, Tara Furniss worked at Fiftyfive5 as a Senior Consultant from 2010 to 2018 in Sydney, Australia. During her tenure, she contributed to various research projects, applying her expertise in advanced research methodologies to deliver insights for clients across different sectors.
Experience at TNS
Tara Furniss began her career at TNS, where she worked as a Project Manager from 2008 to 2010 in Sydney, Australia. This role allowed her to develop her skills in managing research projects and applying various research methodologies, laying the foundation for her future roles in the industry.
Education and Expertise
Tara Furniss studied at The University of Queensland, where she earned a Bachelor of Psychological Science with Honours (BPsycSc Hons) from 2002 to 2005. She also completed the Bird Walton Leadership Program from 2020 to 2021. Her educational background in psychology supports her expertise in utilizing advanced research methodologies, including choice modelling and ethnography.
Research Methodologies and Focus
Tara Furniss employs advanced research methodologies that include choice modelling, segmentation, cultural insights, and ethnography. Her approach emphasizes focused design, creative analysis, and the delivery of clear insights. She focuses on helping clients connect with their customers through evidence-based research, leveraging her extensive experience in the field.