Yu Ling Ong
About Yu Ling Ong
Yu Ling Ong is a Content Manager and Senior Writer specializing in customer experience and brand strategy at KPMG Australia. With extensive experience in copywriting across various industries, she has held senior roles at notable companies such as Canva and ARCHIBALD / WILLIAMS.
Work at KPMG Australia
Yu Ling Ong serves as the Content Manager and Senior Writer for Customer Experience (CX) and Brand at KPMG Australia. In this role, she has been responsible for leading, creating, and managing creative copy and content for various CX, CRM, and brand campaigns. Her tenure at KPMG began in 2021, and she has contributed to the development of in-house content strategies that align with the firm's objectives.
Previous Experience in Content Creation
Prior to her current position, Yu Ling Ong held several roles in content creation and copywriting. She worked at ARCHIBALD / WILLIAMS as a Senior CX Copywriter for nine months in 2018-2019. She then joined Canva as a Senior Copywriter and B2B Enterprise Content Specialist from 2020 to 2021. Her earlier experience includes positions at THE PURE AGENCY, Lavender, and Cummins Nitro, where she honed her skills in crafting compelling narratives for various brands.
Education and Expertise
Yu Ling Ong studied at RMIT University, where she earned a Bachelor of Arts in Advertising in 1995. Her education laid the foundation for her extensive career in copywriting and content management, equipping her with the skills necessary to create engaging and strategic content. She has developed a comprehensive understanding of CRM marketing, focusing on enhancing customer journeys and brand loyalty through effective communication.
Background in Copywriting
Yu Ling Ong has a diverse background in copywriting, having worked with various agencies and brands across multiple industries, including FMCG, automotive, and pharmaceutical sectors. Her career spans over two decades, starting as a Copywriter at Young & Rubicam Group in 1998. Throughout her career, she has gained experience in both agency and freelance environments, allowing her to develop a versatile skill set in content creation.
Passion for Customer Experience
Yu Ling Ong is passionate about creating content that enhances customer experiences. She focuses on strategic storytelling that engages audiences and improves customer journeys. Her expertise in CX copywriting has enabled her to implement CRM-driven communications effectively, fostering customer and brand loyalty across her projects.