Siddharth Sharma
About Siddharth Sharma
Siddharth Sharma is an Associate Director at KPMG India with over 16 years of experience in B2B and B2C marketing. He has held various strategic roles in companies such as Star India and Max Life Insurance, specializing in brand creation, data mining, and marketing campaign development.
Work at KPMG India
Siddharth Sharma currently holds the position of Associate Director at KPMG India. He has been with the company since 2017, contributing his expertise in marketing and strategic roles. His responsibilities include managing various marketing initiatives and leading teams to enhance brand visibility and market presence.
Previous Experience in Marketing
Before joining KPMG India, Siddharth Sharma worked at Star India as a Senior Manager in Marketing from 2012. He also held positions at HT Media Ltd as a Senior Manager and at Max Life Insurance Company Limited as a Manager in Sales Promotions. His career began at Encompass Events, where he served as an Assistant Event Manager for four years.
Education and Expertise
Siddharth Sharma studied at the Delhi School of Communication, where he earned a Post Graduate Diploma in Business Management (PGDBM) with a focus on Marketing, Events, and Public Relations from 2000 to 2002. He possesses strong expertise in data mining, brand creation, and identifying new marketing opportunities.
Skills and Strategic Thinking
Siddharth Sharma has over 16 years of experience in both B2B and B2C marketing. He is skilled in strategic and analytical thinking, program management, and has managed profit and loss responsibilities. His experience includes leading communications across various marketing channels, including ATL, BTL, and digital marketing.
Achievements in Marketing Campaigns
Throughout his career, Siddharth Sharma has developed and implemented marketing campaigns aimed at increasing sales and enhancing brand awareness. He has a proven track record of structuring unstructured roles within marketing teams and has worked with leading ATL, BTL, and PR agencies, gaining insights into multicultural environments.