Ana Cristina Medeiros
About Ana Cristina Medeiros
Ana Cristina Medeiros is a Research Manager at KPMG Portugal, specializing in Corporate Affairs, Marketing & Communications. She has extensive experience in brand positioning and market research, having worked at KPMG since 2006 in various roles.
Current Role at KPMG Portugal
Ana Cristina Medeiros serves as the Research Manager in the Corporate Affairs, Marketing & Communications department at KPMG Portugal. She has held this position since 2019 in Lisboa, Portugal. In her role, she is responsible for defining brand positioning and strategies. Additionally, she ensures the execution of the market research roadmap and supports market studies across various areas, demonstrating her expertise in market analysis and strategic planning.
Previous Experience at KPMG Portugal
Prior to her current role, Ana Cristina Medeiros worked at KPMG Portugal for a total of 13 years. She was an Assistente/Senior from 2006 to 2011, contributing to various projects in Lisboa. Following this, she served as Manager Indirect Tax at KPMG & Associados, SROC, SA from 2011 to 2019. Her extensive experience at KPMG highlights her long-term commitment to the organization and her growth within the company.
Educational Background
Ana Cristina Medeiros studied at Instituto Superior de Gestão, where she pursued a degree in Gestão, achieving Licenciatura from 1998 to 2004. Additionally, she attended Câmara de Comércio e Industria Luso Alemã, completing a Nível III course in administrative and industrial management from 1994 to 1997. Her educational background provides her with a solid foundation in management principles and practices.
Collaborative Approach in Market Research
In her current position, Ana Cristina Medeiros plays a significant role in supporting market studies developed in other areas within KPMG Portugal. This indicates her collaborative approach across departments, ensuring that insights and strategies are aligned with the overall objectives of the organization. Her ability to work cross-functionally enhances the effectiveness of market research initiatives.