Catarina Teixeira Horta E Costa
About Catarina Teixeira Horta E Costa
Catarina Teixeira Horta E Costa serves as the Marketing and Communication Manager at KPMG Portugal, where she has worked since 2007. She has a background in Accounting and Finance, along with extensive experience in crisis communication and account management.
Work at KPMG Portugal
Catarina Teixeira Horta E Costa has been employed at KPMG Portugal since 2007, serving as Gestora de Marketing & Comunicação. Over her 17 years with the company, she has been based in Lisboa e Região, Portugal. In her role, she has conducted training sessions for new employees on internal media relations policy and has been responsible for crisis communication management. Additionally, she implemented and managed the Account Management program, which focused on cross-selling between departments for key clients. Catarina has also organized press conferences for significant events, including the State Budget.
Education and Expertise
Catarina Teixeira Horta E Costa studied at ISEG – Instituto Superior de Economia e Gestão, where she focused on Accounting and Finance. She completed the Finanças e Contabilidade para Gestores Não Financeiros program in 2006, which lasted 11 months. In 2015, she furthered her education by studying Redes Sociais at ISEG, completing the Formação de Marketing Digital para Executivos program. Additionally, she holds a Licenciatura in Comunicação Empresarial from Instituto Superior de Comunicação Empresarial, which she completed from 1999 to 2003.
Previous Experience at Lift Consulting
Before joining KPMG, Catarina Teixeira Horta E Costa worked at Lift Consulting as an Account Manager from 2003 to 2005. During her two years at the company, she gained experience in managing client accounts and developing communication strategies.
Crisis Communication Management
In her current role at KPMG Portugal, Catarina is responsible for crisis communication management. This involves developing and implementing strategies to effectively communicate during challenging situations, ensuring that the organization's messaging is clear and consistent.
Training and Development Initiatives
Catarina Teixeira Horta E Costa has played a significant role in training and development at KPMG. She has conducted training sessions for new employees, focusing on internal media relations policy. This initiative aims to equip staff with the necessary skills and knowledge to manage media interactions effectively.