Aimee Cutajar
About Aimee Cutajar
Aimee Cutajar is a Senior Manager of Global Brand Strategy at Krispy Kreme, where she focuses on enhancing brand relevance and consumer demand. With over 10 years of experience in the snacking and health food industries, she has held various marketing roles at Vitaco Health Group and Darrell Lea Confectionery.
Current Role at Krispy Kreme
Aimee Cutajar serves as the Senior Manager of Global Brand Strategy at Krispy Kreme, a position she has held since 2024. In this role, she is responsible for driving global brand relevance and consumer demand. Her leadership aims to enhance the brand's presence and effectiveness in the competitive market of snacks and beverages.
Previous Experience at Vitaco Health Group
Aimee Cutajar has a substantial background in brand management, having worked at Vitaco Health Group from 2010 to 2019. She began as an Assistant Brand Manager for Aussie Bodies, progressing to Senior Brand Manager. During her tenure, she focused on marketing strategies for health and nutrition products, contributing to brand growth and consumer engagement.
Marketing Leadership at Krispy Kreme Australia & New Zealand
Before her current role, Aimee held several marketing positions at Krispy Kreme Australia & New Zealand. She served as the Head of Marketing from 2023 to 2024 and as the Marketing Communications Manager from 2022 to 2023. Her work involved developing marketing strategies and communications to strengthen the brand's market position in Australia and New Zealand.
Educational Background and Expertise
Aimee Cutajar has a strong educational foundation in marketing and leadership. She studied at UNSW, focusing on Leadership & The Strategic Marketer. Additionally, she attended Macquarie Business School, where she learned about Internet Marketing & Social Media Fundamentals. She also completed a program at the Australian Institute of Management, achieving expertise in Strategic Leadership.
Industry Experience and Skills
With over 10 years of experience in the snacking, health food, and nutrition industry, Aimee Cutajar possesses a strong technical aptitude and a passion for problem-solving. Her expertise includes cross-functional collaboration and digital marketing, which are essential for driving brand success in today’s market landscape.