Alison Holder
About Alison Holder
Alison Holder serves as the Vice President of Innovation and Insights at Krispy Kreme, a role she has held since 2020. With over two decades of experience at the company, she has also held positions such as Senior Director of Consumer Insights and Vice President of Brand Development.
Work at Krispy Kreme
Alison Holder has been with Krispy Kreme since 2000, holding various leadership positions over her 24-year tenure. She currently serves as Vice President of Innovation and Insights, a role she has occupied since 2020. Prior to this, she was the Vice President of Brand Development for 11 years, starting in 2013. Holder also held the position of Vice President of Retail Marketing from 2018 to 2020. Her extensive experience at Krispy Kreme has contributed to the company's strategic direction in consumer insights and brand development.
Education and Expertise
Alison Holder studied at High Point University from 1998 to 2001, completing a three-year program. Her educational background has provided her with the foundational knowledge necessary for her roles in marketing and consumer insights. Holder's expertise lies in understanding consumer behavior and leveraging insights to drive brand strategy and innovation within the food industry.
Background
Alison Holder is based in Charlotte, North Carolina, where she has built her career at Krispy Kreme. Her journey began in 2000, and she has since progressed through various roles, demonstrating a commitment to the brand and its growth. Holder's background in consumer insights and marketing has been instrumental in shaping the company's approach to engaging with customers.
Achievements
Throughout her career at Krispy Kreme, Alison Holder has played a key role in various initiatives that have enhanced the brand's market presence. As Vice President of Innovation and Insights, she focuses on integrating consumer insights into product development and marketing strategies. Her previous roles, including Vice President of Retail Marketing, have also contributed to the company's overall marketing effectiveness and consumer engagement.