Allison Pennington
About Allison Pennington
Allison Pennington is a Senior Brand Manager at Krispy Kreme, where she has worked since 2022. She has a background in brand management and consumer insights, with previous roles at UTC Aerospace Systems, Cherokee County Development Board, and Newell Brands.
Work at Krispy Kreme
Allison Pennington has been serving as the Senior Brand Manager at Krispy Kreme since 2022. In this role, she has developed over 25 idea statements and concepts aimed at consumer insight testing. Her work involves leveraging consumer, market, and end-user insights to inform product development. Additionally, she has led a cross-functional project team to successfully launch a new product, ensuring that the program met cost and time requirements while addressing challenges related to quality, sourcing, and packaging.
Previous Experience at UTC Aerospace Systems
Before her current role, Allison Pennington worked as a Corporate Communications Intern at UTC Aerospace Systems in 2015. During her two-month internship in Charlotte, NC, she conducted trend analysis and consumer connection work. Her efforts led to the identification of over 20 new product opportunities and strategic insights aimed at market expansion.
Experience at Cherokee County Development Board
Allison Pennington interned at the Cherokee County Development Board in 2014 for three months. This role provided her with experience in development initiatives in Gaffney, SC. The internship contributed to her understanding of community development and strategic planning.
Career at Newell Brands
From 2016 to 2021, Allison Pennington held the position of Customer & Vertical Activation Manager at Newell Brands. In this role, she worked with brands such as Rubbermaid, RCP, and Quickie. Her five years of experience in this position helped her develop skills in brand management and customer engagement.
Education and Expertise
Allison Pennington completed her high school education at Spartanburg Day School, graduating in 2012. She then attended Wake Forest University, where she earned a Bachelor's Degree in English and Communication in 2016. During her time at Wake Forest, she also interned at the Center for Innovation, Creativity, and Entrepreneurship, focusing on marketing and communications.