David Beliveau
About David Beliveau
David Beliveau is a Category Development Manager at Krispy Kreme, with over 10 years of experience in data analytics across various sectors. He has held multiple roles at GfK and Kellogg Company, where he developed strong account management skills and a consultative approach to building relationships.
Current Role at Krispy Kreme
David Beliveau serves as the Category Development Manager at Krispy Kreme, a position he has held since 2019. In this role, he focuses on category strategy and development, leveraging his extensive experience in data analytics and market insights to drive business growth. His responsibilities include analyzing market trends and consumer behavior to inform product offerings and marketing strategies.
Previous Experience at GfK
David Beliveau has a significant history with GfK, where he held multiple roles from 2010 to 2017. He began as a Product Analyst and progressed to positions including Data Services Executive, Senior Account Manager, and Account Executive. His tenure at GfK provided him with a strong foundation in data analytics and account management, contributing to his ability to present complex insights to senior management.
Experience at Kellogg Company
At Kellogg Company, David worked as a Category Manager for Coles from 2018 to 2019 and as a Senior Insights & Planning Analyst from 2017 to 2018. His roles involved analyzing consumer data and market trends to optimize product placement and marketing strategies. This experience further enhanced his skills in generating actionable insights for strategic decision-making.
Educational Background
David Beliveau studied at McMaster University, where he earned a Bachelor of Commerce (B.Com) degree from 2003 to 2007. His education provided him with a solid foundation in business principles, which he has applied throughout his career in various sectors, including FMCG, retail, and telecommunications.
Skills and Expertise
David possesses over 10 years of experience in data analytics across multiple sectors, including FMCG, retail, telecommunications, consumer electronics, and travel. He has highly developed account management skills and a consultative approach that fosters trusted relationships with customers and teams. His passion for data is evident in his proven track record of generating and communicating insights to guide strategic decision-making.