Dawn Connell

Dawn Connell

Senior Manager, Visual Equity & Design @ Krispy Kreme

About Dawn Connell

Dawn Connell is a Senior Manager of Visual Equity & Design at Krispy Kreme, where she has worked since 2021. With over 14 years of experience in design management and packaging development, she has held various roles in the retail and consumer-packaged-goods industries.

Current Role at Krispy Kreme

Dawn Connell serves as the Senior Manager of Visual Equity & Design at Krispy Kreme, a position she has held since 2021. In this role, she is responsible for overseeing the visual aspects of the brand, ensuring consistency and alignment with the company's marketing strategies. Her work focuses on enhancing the brand's visual identity and design elements to create a cohesive customer experience. Connell's leadership in this area contributes to the overall branding efforts of Krispy Kreme.

Previous Experience at Krispy Kreme

Before her current role, Dawn Connell worked at Krispy Kreme as the Manager of Marketing Creative Services from 2018 to 2021. During her three years in this position, she managed various marketing initiatives and creative projects, contributing to the brand's marketing efforts. Her experience in this role laid the groundwork for her advancement to Senior Manager, where she continues to influence the company's visual design strategies.

Professional Background in Design Management

Dawn Connell has over 14 years of experience in design management and packaging development, primarily within the retail and consumer-packaged-goods sectors. Her extensive background includes roles that required the development and management of creative processes, brand equity, and visual execution. This experience has equipped her with the skills necessary to lead teams and projects effectively in her current and previous roles.

Experience at GROUP360 Worldwide

Prior to her tenure at Krispy Kreme, Dawn Connell worked as a Project Management Consultant at GROUP360 Worldwide from 2011 to 2015. In this four-year role, she focused on managing projects and collaborating with various stakeholders to ensure successful project execution. Her experience at GROUP360 Worldwide contributed to her understanding of project management within the creative industry.

Education in Graphic Communications

Dawn Connell earned her Bachelor of Science (BS) degree in Graphic Communications from Clemson University - College of Business and Behavioral Science, where she studied from 2003 to 2008. This educational background provided her with a solid foundation in design principles and practices, which she has applied throughout her career in various roles within the design and marketing fields.

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