Erin Edmunds, MBA
About Erin Edmunds, MBA
Erin Edmunds is a Brand Manager specializing in Ecommerce at Krispy Kreme, with a strong background in marketing and campaign management. She has held various roles in notable companies, including Total Wine & More and Darden, and possesses an MBA from the University of Maryland.
Current Role at Krispy Kreme
Erin Edmunds serves as the Brand Manager for Ecommerce at Krispy Kreme, a position she has held since 2021. Based in Charlotte, North Carolina, she focuses on developing and executing strategies that enhance the brand's online presence and customer engagement. Her role involves overseeing various aspects of ecommerce marketing, ensuring alignment with the overall brand strategy.
Previous Experience at Total Wine & More
Prior to her current role, Erin worked at Total Wine & More as the Lead for Campaign Management from 2016 to 2021. During her five years in Lake Buena Vista, Florida, she managed marketing campaigns that contributed to the company's growth and customer reach. Her responsibilities included campaign ownership and project management, which honed her skills in leading cross-functional teams.
Education and Expertise
Erin holds a Master of Business Administration (MBA) from the University of Maryland, which she completed from 2018 to 2020. She also earned a Bachelor of Science (B.S.) in Marketing with minors in Communications and International Studies from St. John Fisher College, where she studied from 2009 to 2013. Her educational background provides a strong foundation for her career in brand management and marketing.
Career Background
Erin's career includes diverse roles in marketing and brand management. She began her professional journey as a Community Development Intern at Make-A-Wish Foundation in 2011. She has also held positions at The Walt Disney Company, where she worked in various capacities, including as a CRM Lead Conversion Program Management Intern and a Marketing Coordinator for Member Marketing Strategy. Her experience spans multiple industries, enhancing her adaptability and skill set.
Skills and Professional Attributes
Erin demonstrates solution-oriented thinking and critical decision-making skills in her professional endeavors. She possesses a proven track record of building lasting relationships with both internal and external partners, which is crucial for her role in brand management. Additionally, her keen eye for process improvements and technology adoption enhances her ability to drive successful marketing campaigns.