Hannah Petrea
About Hannah Petrea
Hannah Petrea is an Associate Brand & Product Manager at Krispy Kreme, where she has worked since 2021. She holds a Bachelor of Arts in Advertising from the University of North Carolina at Chapel Hill and has extensive experience in digital marketing and brand management.
Current Role at Krispy Kreme
Hannah Petrea serves as an Associate Brand & Product Manager at Krispy Kreme, a position she has held since 2021. In this role, she is responsible for delivering briefs for limited time offers, discount offers, and brand moment campaigns. She ensures comprehensive and timely communications for all promotions. Additionally, she leads post-mortem reviews of major brand marketing projects to identify successes and opportunities, applying learnings to future programs. Hannah collaborates with a cross-functional team that includes operations, procurement, innovation, consumer insights, analytics, and finance to oversee the successful implementation of the retail marketing plan.
Education and Expertise
Hannah Petrea studied at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Arts in Advertising from 2013 to 2017. Her educational background provided her with a strong foundation in marketing principles and strategies. Prior to her degree, she attended Cary Christian School from 2000 to 2013, where she completed her primary and secondary education.
Previous Work Experience
Before joining Krispy Kreme, Hannah Petrea accumulated diverse experience in marketing and content creation. She worked as a Digital Content Marketing Intern at UNC Kenan-Flagler Business School for four months in 2017. She also served as a Staff Writer for Her Campus Media from 2015 to 2016, and held the position of Treasurer at Young Life from 2014 to 2016. Additionally, she worked as a Digital Marketing Specialist at Food Lion from 2018 to 2021 and as an Event Marketing Activation Coordinator at She's the First from 2015 to 2017. Her early career included a role as a Social Media Marketing Intern at EmPOWERment, Inc. and a Creative Marketing Services Intern at ABC11 Eyewitness News - WTVD.