Jack Minchin
About Jack Minchin
Jack Minchin is the Director of Brand Marketing at Krispy Kreme, where he has worked since 2022. He holds dual degrees in Marketing and International Studies from the University of South Australia and has extensive experience in digital marketing and brand strategy.
Current Role at Krispy Kreme
Jack Minchin serves as the Director of Brand Marketing at Krispy Kreme, a position he has held since 2022. In this role, he is responsible for overseeing brand strategy and marketing initiatives, focusing on enhancing brand representation and communication. His work aims to connect the brand with consumers through innovative marketing strategies, leveraging his extensive experience in the field.
Previous Experience at Krispy Kreme
Prior to his current role, Jack Minchin worked at Krispy Kreme in various capacities. He served as the Senior Manager of Brand and Product Marketing from 2021 to 2022 and as the Senior Manager of Social Strategy & Media Planning from 2020 to 2021. Additionally, he held the position of Manager of Social Strategy & Media Planning from 2019 to 2020. His tenure at Krispy Kreme has contributed to his expertise in brand marketing and digital strategies.
Experience at Lion Co and OMD Australia
Jack Minchin has also gained valuable experience at Lion Co, where he worked as an Assistant Brand Manager - Digital from 2014 to 2016. His role involved managing digital marketing efforts to enhance brand presence. Earlier in his career, he was a Digital Planner/Buyer at OMD Australia from 2011 to 2013. These positions have provided him with a comprehensive understanding of both client and agency sides of digital marketing.
Education and Expertise
Jack Minchin studied at the University of South Australia, where he earned a Bachelor of Business and a Bachelor of Arts in Marketing and International Studies from 2004 to 2008. He also attended St Peter's College from 1997 to 2002. His educational background supports his specialization in digital marketing and brand strategy, emphasizing the importance of connecting brands with consumers.
Professional Philosophy
Jack Minchin believes in the dual nature of brands, recognizing their ability to both divide and unify. He is driven by the potential of brands to grow businesses and is passionate about the importance of brand representation and communication. His approach focuses on engaging consumers through innovative digital strategies, reflecting his commitment to effective brand marketing.