Jenny Womack
About Jenny Womack
Jenny Womack serves as the Vice President of Digital Consumer Experiences at Krispy Kreme, bringing extensive experience in marketing strategy and customer experience from her previous roles at Moe's Southwest Grill and other marketing firms.
Current Role at Krispy Kreme
Jenny Womack serves as the Vice President of Digital Consumer Experiences at Krispy Kreme. She has held this position since 2022, focusing on enhancing digital interactions with consumers. Her role involves developing strategies that leverage digital platforms to improve customer engagement and drive business growth.
Previous Experience at Moe's Southwest Grill
Womack has extensive experience at Moe's Southwest Grill, where she held multiple positions. She served as the Senior Director of Marketing Strategy and Customer Experience for six months in 2020, followed by a two-year tenure as VP Marketing from 2020 to 2022. Additionally, she worked as the Marketing Director from 2018 to 2020 and as the Brand Marketing Manager from 2017 to 2018. Her roles involved strategic marketing initiatives and enhancing customer experiences.
Educational Background
Jenny Womack studied at Clemson University, where she earned a Bachelor of Science in Marketing from 2006 to 2010. She later attended Georgia Institute of Technology - Scheller College of Business, achieving a Master of Business Administration (MBA) from 2016 to 2017. Her education has provided a foundation for her career in marketing and strategic planning.
Career Progression and Skills
Womack's career includes various roles that have contributed to her expertise in marketing. She worked as a Senior Account Manager at BRUNNERWORKS and as a Senior Account Executive at Mullen. Additionally, her experience spans B2B and B2C brands, enhancing her understanding of diverse marketing needs. She specializes in creating analytics-driven strategies and market activation plans informed by consumer insights.
Passion for Strategic Marketing
Jenny Womack has a strong passion for problem-solving within the context of strategic marketing campaigns. Her focus on developing analytics-driven strategies aims to deliver measurable business results. This approach reflects her commitment to understanding consumer behavior and market dynamics.