Manuel De La Rosa

Manuel De La Rosa

Market Sales Manager @ Krispy Kreme

About Manuel De La Rosa

Manuel De La Rosa serves as the Market Sales Manager at Krispy Kreme in Southern California, a position he has held since 2022. He has a strong background in retail management and business operations, with experience managing over 1600 locations at Heineken USA and holding various managerial roles in the beverage and entertainment industries.

Work at Krispy Kreme

Manuel De La Rosa has been serving as the Market Sales Manager at Krispy Kreme since 2022. In this role, he is responsible for overseeing sales operations and implementing strategies to enhance market presence in Southern California. His experience in the food and beverage industry contributes to his effectiveness in managing sales and fostering relationships with key stakeholders.

Education and Expertise

Manuel De La Rosa holds a Master's degree in Business Administration and Management from Pepperdine University, where he studied from 2003 to 2005. He also earned a Bachelor of Arts in Sociology from the University of California, Los Angeles, attending from 1994 to 1998. His educational background provides a solid foundation for his roles in management and sales within various industries.

Background in Retail Management

Prior to his current position, Manuel De La Rosa managed over 1600 7-Eleven locations across California, Nevada, Arizona, and Utah during his time at Heineken USA. He has extensive experience in opening new retail locations and developing training programs for franchise owners and corporate staff. His background includes roles at PepsiCo and United States Beverage, where he oversaw business operations for major retail accounts.

Achievements in Management

Manuel De La Rosa has received recognition for his performance in management roles. He was awarded District Manager of the Quarter twice and was recognized as one of the Top 40 District Managers at 7-Eleven, receiving the 2012 Leaders of Excellence award. These accolades reflect his capability in leading teams and driving operational success.

Professional Experience

Manuel De La Rosa has held multiple managerial roles throughout his career. He worked as a National Account Manager at United States Beverage from 2017 to 2018 and as a Key Account Manager for Kroger at PepsiCo from 2018 to 2021. Additionally, he has experience in customer service at Bank of Orange County and held various managerial positions at Pacific Theaters and AMC Theatres.

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