María Teresa Gaviño Orozco
About María Teresa Gaviño Orozco
María Teresa Gaviño Orozco is an Assistant Brand Manager Marketing at Krispy Kreme, where she has worked since 2019. She holds a degree in Communication and a Master's in Business Administration with a specialization in Marketing, and has experience in business operations and talent acquisition.
Work at Krispy Kreme
Currently, María Teresa Gaviño Orozco serves as the Assistant Brand Manager Marketing at Krispy Kreme. She has held this position since 2019, contributing to the company's marketing efforts in Mexico City for five years. In her role, she leads the strategy and execution of delivery and e-commerce campaigns. This includes negotiating with various platforms to secure brand benefits, ensuring that marketing objectives align with the company's overall goals.
Education and Expertise
María Teresa Gaviño Orozco has a solid educational background in communication and business. She earned her Licenciatura en Comunicación from Universidad Autónoma del Estado de México, completing her studies from 2005 to 2010. She furthered her education at Universidad Tecmilenio, where she obtained a Maestría in Administración de Negocios con especialidad en Mercadotecnia from 2016 to 2017. Additionally, she achieved an Especialidad en Finanzas in 2018, also at Universidad Tecmilenio.
Background in Business Operations
Before joining Krispy Kreme, María Teresa Gaviño Orozco gained valuable experience in business operations. She worked as the Business Operations Manager at Baby Ballet Marbet from 2012 to 2013. Later, she served as the Talent Acquisition Manager at Taco Holding in 2019 for nine months. These roles provided her with a diverse skill set that she applies in her current marketing position.
Marketing Responsibilities and Achievements
In her current role at Krispy Kreme, María Teresa Gaviño Orozco is involved in the analysis and forecasting of sales to meet marketing objectives. She is responsible for planning communication strategies across both traditional and digital media as part of various marketing campaigns. Additionally, she directs and coordinates the RecaudAcción de Fondos program, focusing on the strategy and execution of campaigns aimed at meeting budget goals.