Michael Hayes
About Michael Hayes
Michael Hayes is the Director of Global Digital Consumer Experiences at Krispy Kreme, having previously held leadership roles in digital marketing at Ben & Jerry's and Magic Hat Brewing Company. He has a background in political science and marketing from Saint Michael's College and has built a significant social media presence promoting an outdoor lifestyle.
Current Role at Krispy Kreme
Michael Hayes serves as the Director of Global Digital Consumer Experiences at Krispy Kreme, a position he has held since 2024. In this role, he focuses on enhancing digital consumer interactions and experiences for the brand. His expertise in digital marketing and eCommerce contributes to Krispy Kreme's strategic initiatives aimed at improving customer engagement and satisfaction.
Previous Experience at Ben & Jerry's
Before joining Krispy Kreme, Michael Hayes worked at Ben & Jerry's in various capacities. He served as the Global Head of Digital Marketing, Media, eCommerce, & Technology from 2020 to 2022, where he led the development of a global center of excellence for marketing. His earlier role as Senior Global Digital Marketing Manager in 2017 involved managing digital marketing strategies that aligned with the brand's global communications.
Experience at Magic Hat Brewing Company
Michael Hayes has a history of working at Magic Hat Brewing Company, where he held multiple roles. He began as Minister of Fermentation Elation Relations from 2008 to 2009, followed by a position as Wizard of Wonderments and Digital Delights from 2009 to 2010. In these roles, he managed digital marketing and brand strategy, successfully launching distribution in 20 new states.
Education and Expertise
Michael Hayes earned a Bachelor of Arts degree from Saint Michael's College, where he studied Political Science, Marketing, and Art. His educational background provides a strong foundation for his career in digital marketing and brand strategy, enabling him to develop effective communication and marketing strategies across various industries.
Social Media Influence and Brand Ambassadorship
In addition to his professional roles, Michael Hayes serves as a brand ambassador for several outdoor industry retailers, including J Skis, Arc’teryx, SunGod, GOREWEAR, and GoPro. He has cultivated an audience of over 200,000 followers on social media, where he creates content that promotes an outdoor lifestyle and influences brand selection among consumers.