Soramon Jirakal
About Soramon Jirakal
Soramon Jirakal is a Marketing Manager with extensive experience in key account management and business development across various industries. She has held significant roles at Minor Dairy Limited and Krispy Kreme Thailand, and possesses advanced degrees in Marketing and Management from Central Queensland University.
Work at Krispy Kreme
Soramon Jirakal has served as the Marketing Manager at Krispy Kreme Thailand since 2016. In this role, she oversees marketing strategies and initiatives to enhance brand visibility and customer engagement. Her responsibilities include managing promotional campaigns and collaborating with cross-functional teams to drive sales growth. With eight years of experience in this position, she has contributed to the brand's presence in the competitive food and beverage market in Thailand.
Current Role at Minor Dairy Limited
In addition to her role at Krispy Kreme, Soramon Jirakal has been a Senior Business Development Supervisor at Minor Dairy Limited/Minor Food Group since 2013. Over the past 11 years, she has focused on key account management and new business development, particularly for original equipment manufacturers (OEM). Her work involves identifying growth opportunities and building relationships with key stakeholders in the retail and wholesale sectors.
Education and Expertise
Soramon Jirakal holds a Master's degree in Marketing/Marketing Management from Central Queensland University, which she completed from 2008 to 2011. Additionally, she studied Master of Management (Marketing) at the same university for one year from 2010 to 2011. She also earned a Bachelor of Communication Arts with a focus on Public Relations from Bangkok University, Thailand. Her educational background supports her extensive experience in marketing and business development.
Industry Experience
With over a decade of experience, Soramon Jirakal has worked across various sectors, including retail, wholesale, food and beverage, and manufacturing industries. Her expertise encompasses key account management and new business development, allowing her to navigate complex market dynamics effectively. She also possesses a strong background in administration and financial management, which complements her marketing skills.