Todd Hoffman
About Todd Hoffman
Todd Hoffman is a Program Lead for On-Premise Digital Experiences at Krispy Kreme, with a diverse background in marketing, branding, and education reform. He has held various leadership roles in companies such as Culinary Innovations, Collegia, Inc., and Staples, and has a strong focus on enhancing customer experiences through digital solutions.
Current Role at Krispy Kreme
Todd Hoffman serves as the Program Lead for On-Premise Digital Experiences at Krispy Kreme. He has held this position since 2019, contributing to the development and implementation of digital strategies that enhance customer interactions within the store environment. His work focuses on improving the overall customer experience through innovative digital solutions.
Previous Experience in Marketing and Branding
Prior to his current role, Todd Hoffman held various leadership positions in marketing and branding. He was the Vice President of Marketing and Branding at Culinary Innovations from 1996 to 1998. He later served as CEO of Collegia, Inc. from 1997 to 2010, where he led the company for 13 years. His expertise in marketing continued as he worked as CMO for Allyke, Inc. in 2014 and 2015.
Education and Certifications
Todd Hoffman earned a Bachelor of Arts degree in Economics from the University of Michigan. He also pursued further education at the American Graphics Institute, where he achieved a certification in User Experience Design. This educational background supports his dual focus on retail experience design and education reform.
Focus on Education Reform
In addition to his work in digital experiences, Todd Hoffman has a commitment to education reform initiatives, particularly in West Africa. He transitioned from a full-time role to part-time to dedicate more time to these initiatives. His involvement reflects a broader interest in improving educational opportunities in the region.
Background in Interactive Experiences
Todd Hoffman has a strong background in interactive experiences. He worked as the Director of Interactive Experiences at Rose Displays from 2010 to 2014 and as a Senior Program Manager for In-Store Interactive Experiences at Staples from 2015 to 2018. His experience in these roles contributed to his expertise in enhancing customer journeys through technology.