Alexandra Cambier
About Alexandra Cambier
Alexandra Cambier is a Marketing Director with extensive experience in customer retention and marketing communications. She has held various leadership roles at companies such as GAIN Credit, Lenstore, and Kry, and possesses a strong educational background in marketing and digital strategies.
Current Role at Kry
Alexandra Cambier serves as the Marketing Director at Kry, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives that drive customer engagement and retention. Her leadership focuses on integrating customer relationship management (CRM) with broader marketing efforts to enhance brand visibility and customer loyalty.
Previous Experience in Marketing
Prior to her current role, Cambier held several significant positions in marketing and customer retention. She worked at GAIN Credit as Senior Marketing Communications Manager from 2017 to 2018, and at Lenstore as Global Head of Retention from 2019 to 2021. Additionally, she served as Head of Customer Retention at Hussle Official for six months in 2019 and as Head of CRM and Retention at Gousto from 2018 to 2019.
Educational Background
Cambier studied at NEOMA Business School, where she earned a Master1 in International Business with a major in Marketing from 2002 to 2006. She also completed a diploma in Digital Marketing with distinction at Squared Online in 2016. Her educational background provides a solid foundation for her expertise in marketing and customer retention strategies.
Expertise in Customer Retention Strategies
Cambier has a strong background in customer retention strategies, having held multiple roles focused on CRM and retention across various companies. Her experience includes strategic thinking and project management skills that contribute to her effectiveness in marketing roles. She has developed and implemented successful customer engagement initiatives that enhance brand loyalty.
Career Progression
Cambier's career began in 2003 at LVMH Fashion Group as a Saleswoman in the Louis Vuitton store on the Champs-Elysees. She progressed through various marketing roles, including Marketing Assistant at BT Radianz and Marketing and Communications Assistant at LAVINIA SELECCION. Her career trajectory reflects a consistent focus on marketing and customer relationship management.