Kyle Thomas
About Kyle Thomas
Kyle Thomas serves as the Global SEO and CRO Team Lead at Kry, a position he has held since 2023. He has extensive experience in SEO and digital marketing, having worked in various roles across multiple companies, including Blacklane and iProspect.
Current Role at Kry
Kyle Thomas serves as the Global SEO and CRO Team Lead at Kry, a position he has held since 2023. In this role, he oversees the global search engine optimization and conversion rate optimization strategies for the company. His leadership focuses on enhancing online visibility and improving user engagement through effective SEO practices.
Previous Experience at Kry
Prior to his current role, Kyle worked at Kry as the Global Technical SEO & CRO Specialist from 2021 to 2023. During this time, he was responsible for implementing technical SEO strategies and optimizing conversion rates across various digital platforms. His contributions were integral to improving Kry's online presence.
Professional Background in SEO
Kyle has extensive experience in search engine optimization, having worked in various capacities since 2014. He served as an SEO Specialist at iProspect for 11 months and later as Head of SEO at Blacklane for five years. His roles have involved developing and executing SEO strategies to enhance website performance and visibility.
Educational Qualifications
Kyle holds a Bachelor of Commerce (BCom) in Business & Marketing Management from the University of South Africa, completed between 2009 and 2012. He also earned a Post Graduate Diploma in Marketing Management from the University of Cape Town in 2013. Additionally, he studied Digital Marketing at Squared Online in 2015 and has a background in Electrical and Electronics Engineering from the University of KwaZulu-Natal.
Career Development and Training
Kyle's career development includes various roles that contributed to his expertise in digital marketing and SEO. He began as an SEO Intern at R.O.I Digital in 2014 and progressed to an SEO Apprentice and Strategist within the same organization. His early experiences laid the foundation for his later roles in SEO and marketing.