Sumitra B.
About Sumitra B.
Sumitra B. serves as the Global Performance Marketing Director at KRY in London, where she leads a team focused on acquisition, retention, and engagement strategies. With an MBA from EDHEC Business School, she has extensive experience in both B2C and B2B marketing across various sectors.
Work at KRY
Sumitra B. has served as the Global Performance Marketing Director at KRY since 2019. In this role, she has been responsible for overseeing an in-house marketing team of nine members. The team's primary focus is on enhancing acquisition, retention, and engagement strategies. Sumitra has led initiatives aimed at improving clinician acquisition and marketing performance across five key European markets, demonstrating her ability to drive results in a competitive landscape.
Education and Expertise
Sumitra B. earned her MBA in Marketing and Advertising from EDHEC Business School, where she studied from 2003 to 2004. This educational background has equipped her with a strong foundation in marketing principles and strategies. Her expertise spans both B2C and B2B sectors, including experience in SaaS and eCommerce, allowing her to adapt marketing strategies to various business models.
Background
Sumitra B. is based in London, United Kingdom, where she has built her career in performance marketing. She possesses bilingual proficiency in French, which enhances her ability to communicate effectively and implement strategies in French-speaking markets. This skill is particularly valuable in her role at KRY, where cross-market collaboration is essential.
Achievements
In her role at KRY, Sumitra B. has successfully led initiatives to improve clinician acquisition and marketing performance in multiple European markets. She has collaborated closely with CRM, analytics, and product teams to optimize marketing strategies across various channels. Her strategic experience in managing marketing performance has contributed to the overall growth and effectiveness of KRY's marketing efforts.