Sumitra Balakrishnan
About Sumitra Balakrishnan
Sumitra Balakrishnan serves as the Global Performance Marketing Director at KRY and has been a member and mentor at Bloom UK since 2022. With extensive experience in managing marketing performance across various channels, she has successfully led teams in enhancing clinician acquisition strategies in multiple European markets.
Work at KRY
Sumitra Balakrishnan serves as the Global Performance Marketing Director at KRY, a position she has held since 2019. In this role, she focuses on enhancing marketing strategies to improve clinician acquisition across various European markets. Her responsibilities include collaborating with CRM, analytics, and product teams to optimize marketing efforts. This strategic approach aims to drive performance and enhance the overall effectiveness of marketing initiatives.
Current Role at Bloom UK
Since 2022, Sumitra Balakrishnan has been a member and mentor at Bloom UK. In this capacity, she contributes her expertise in performance marketing and provides guidance to emerging professionals in the field. Her involvement reflects her commitment to fostering growth and development within the marketing community.
Education and Expertise
Sumitra Balakrishnan earned her MBA in Marketing and Advertising from EDHEC Business School, where she studied from 2003 to 2004. Her educational background has equipped her with a strong foundation in marketing principles. She possesses expertise in utilizing data and analytics to enhance marketing performance and improve return on investment (ROI).
Background in Marketing
With extensive experience in managing marketing performance, Sumitra Balakrishnan has worked across various channels, including B2C, B2B, SaaS, and eCommerce. Her strategic experience enables her to develop effective marketing strategies tailored to different market segments. Additionally, her bilingual proficiency in French supports her ability to manage marketing initiatives in diverse global markets.
Leadership in Clinician Acquisition
In her role at KRY, Sumitra Balakrishnan led a team focused on enhancing clinician acquisition strategies in five European markets. This leadership role highlights her capability to drive initiatives that align with organizational goals and improve market presence.